Web & Marketing Audit
It’s incredibly easy for a
digital strategy to become disjointed, with the potential to encounter problems such as low conversion rates
or poor SEO performance. How do you know where you stand in the travel and
tourism market? How can you improve? Where are you going wrong?
Our audit will assess your
current:
·
Website
·
SEO
·
PPC
·
Social media strategy and engagement
·
Overall online performance
In return, you’ll be able to see
areas you are already performing well in, and areas where improvements are
needed.
Content Marketing
Set your brand apart and get
people talking; with a tourism marketing strategy designed to create stories
that will engage, connect and motivate your audience.
Building relationships through
content creation is a great way to really engage your target audience,
recognise their behaviours and makes it easier for them to find you.
A high quality piece of content
won’t just increase your visibility in search engine results, it will also fuel
your social growth by generating buzz which in turn will encourage people to
progress their customer journey, resulting in more sales.
Marketing Strategy
The driving force behind all of
your online decisions should be the strategy. Once your strategy has been
developed, we will recommend the best mix of channels, tactics and content to
best implement it.
Each and every client is unique;
so our marketing strategies are too. Our incredibly flexible packages allow us
to be proactive to best address your business needs, and allowing us to be
incredibly reactive when it comes to sudden market and/or seasonal changes.
Our digital marketing services
are unique, flexible and tailored to you.
Tour & Product Writing
One of the biggest mistakes tour
operators can make is failing to put as much effort into sales or marketing
narrative of the tour as they do into the facilitation of the tour itself.
It’s incredibly important that
you put as much effort into getting people through the door as you do ensuring
they have an amazing time on the tour.
Never underestimate the power of
a well-written product description in tourism marketing, tell your customers
why your experience is unique versus your competitors.
Email Campaigns
Handling your company’s email and
newsletter campaigns in-house can be exhausting, and keeping a consistent
publishing schedule can prove difficult. Even if you outsource to a writer, you
still need to do a lot of the promotion yourself. We create content designed to
give you more than just high-quality writing.
Let's start your journey.